Arniston Spa Hotel

MORE IMPORTANT THAN MONEY

Every Business Owner starts out in business with the objective of making money.

This may be a good reason to start a business, but before you can make any meaningful money there are a number of things that have to happen first. Without them you will struggle and eventually fail. Guaranteed.

The first task is to make sure that your prospective customers know that you exist. You cannot expect to create a product or service and sit back to wait for someone to come to you. However, this is not as simple as it seems, because, the moment you expose yourself and your products to your prospective customer you WILL create an impression. The question is…is the impression you create a good one, or a bad one? Is it professional or amateur? Is it convincing, or weak? Is it memorable, or forgettable? Do you live up to your promises, or disappoint? Do you impress or reject? Do you project energy, or are you lethargic? Are you consistent or unpredictable?

In short, if you or your business or your product or your service do not create a good impression consistently then you will not make money. Your prospect will try you once and never come back. And worse, they will advertise your bad impression to their peers through social media and in social circles. Slowly but surely the word will get around and it will strangle your business and its potential.

Attention to detail regarding creating a favourable impression is critical to the success of any business. Is your receptionist answering your phone with enthusiasm and being supremely helpful? Does your corporate logo represent your professionalism? Is your website satisfying your customer and impressing them? Are your staff interacting professionally with your customers and leaving them with a desire to return? Is your premises more than just functional and do your customers feel comfortable? Do you have accessible parking? Do you follow up after rendering a service? Is your product or service performing at the highest standard? Are you doing something different and better than your competitors? Are your prices projecting good value? Are you going the extra mile to build good relationships? Do you pay suppliers in full and on time? Is your advertising saying the right things? Do you treat your suppliers with respect? Are you giving purpose to your staff? Are you building a responsible culture in your organisation?

These and many other questions are among those that need to be asked every day, and you as the business owner are responsible for asking them. Take a moment to consider yourself and how you project your own personal image? I am sure you spend a lot of time choosing the right clothes, the right car, the right house in the right neighbourhood and you behave in the right manner to attract the right friends and ‘fit’ into the right social circles. It is no different with your business. You never get a second chance to create a good first impression, and you have to work twice as hard to create a good second impression.