The Overberg has always been considered as the “breadbasket” of the Cape because of grain farming — mainly wheat but there is also a diversity of agricultural activities that includes fruit and vegetable cultivation, farming with sheep, cattle and ostrich as well as the breeding of horses, and of course – canola – absolutely everywhere! According to Agribusiness Intelligence, South Africa’s canola production has increased significantly over the past 19 years. Area planted increased from 17 000 hectares in 1998 to 71 050 hectares in 2016.
The Overberg Business Magazine had the pleasure of attending the annual Agri Mega Week Expo in Bredasdorp from 14 to 17 September 2016. Agri Mega Week is an Expo that focuses on agricultural business in the grain, dairy, wool and meat industries. It is a platform for the transfer of fresh knowledge and the newest technology and agricultural information that will be of value to all participants and visitors. The Overberg is an extremely viable agricultural area and this agricul-tural show aims to bring the producers, suppliers and general public together to promote sustainable agriculture.
Agri Mega Week started as a “Farmers Day” in 1993 but since then developed into the biggest expo of this nature in the southern parts of South Africa. The popularity of this event is growing every year with having just less than 26 000 people visiting and almost 500 exhibitors. There were a variety of daily activities at Agri Mega Week again this year, such as livestock exhibitions, breed presentations, machinery- and implement exhibitions as well as demonstrations on sheep shearing, hoof trimming, feeding and milking. There were also various talks and discussions.
Exhibitions can be seen as a big investment and should be part of a business marketing strategy. By investing in the short term, you can reap the benefits in the long term, turning the leads collected at an exhibition into loyal customers. To get the most out of your investment, it’s important to pick the right expo for your business by researching thoroughly so that you can establish whether the event will match your marketing objectives and reach your target audience. In addition, the marketing budget dedicated to the event should be focussed on delivering maximum visitors through the door and ensure these visitors are decision-makers. Ask the event organiser how they market the event and what they are going to do to get maximum visitor numbers.
We live in a digital era but people buy from people and expos provide businesses with a unique marketing advantage – the opportunity to meet, connect and build business relationships with existing and future customers.
To the Mega Group of Companies behind Agri Mega – a great thank you!